At the Trade-Mart Dundee Stars we have an engaged and loyal following, both in Dundee Ice Arena and online.

Our fanbase has a relatively even split of genders and age groups.

Our fanbase is predominantly within the DD postcode area, but we have fans engaging and following the Stars across the whole of the North East of Scotland, rest of the UK and worldwide.



MALE – 52%                FEMALE – 48%


UNDER 18’S – 12.03%
18 – 24            – 12.80%
25 – 34            – 24.31%
35 – 44            – 17.85%
45 – 54            – 17.83%
55 – 64            – 10.62%
+ 65                 – 4.56%


DD – 71%
PH – 13%
AB – 7%
KY – 6%
OTHER – 3%


We currently have 22,000 followers on Twitter, with around 2 million impressions per month. We have seen a increase in followers from 15,300 in 2016 to our current level of 22,000. Follow us HERE!



We have approximately 17,300 likes on Facebook, with a post reach of 228,000 per month and an engagement rate of around 8.8%.

We have seen the largest growth in Facebook follows/likes, across the league, increasing organically from 6,400 likes in 2016 to our current level of  around 17,300. Like/Follow us HERE!


We also have around 5,300 followers on Instagram, we reach around 4,500 accounts per week and have around 17,500 impressions per week with an interaction rate of around 10.3%. The audience has steadily grown from 3,100 in 2016. Follow us HERE!


We have 3,100 subscribers on Youtube, with just under 1.5 million total views on Youtube, with approximately 15,000 views every week for our highlights, interviews, live shows and relive games. Subscribe HERE!


Our website has around 120,000 hits per month and is a fantastic source of information for everything to do with the Stars. The website is updated regularly with articles, blogs, stats and much more. Our website has been designed and hosted by the fantastic Blue2


We have some excellent opportunities to become digital partners, email [email protected] for more information.

Trade-Mart Dundee Stars Team
54 Games
22 Wins
25 Losses
7 OT Losses
51 Points